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It’s Time To Rename Your Brandbook As A Trustbook

As there is a huge crisis in consumer trust, we consider it's the time to rename your brandbook as a trustbook. At least that’s the word in the research. The 2018 Edelman Trust Barometer revealed that only 48% of the U.S. population trusts business as an institution. It is a 10-point drop from 2017 making it [...]

By | October 16th, 2019|Business, Marketing, Strategy|Comments Off on It’s Time To Rename Your Brandbook As A Trustbook

10 Facts Why LinkedIn Messages Outperforms Cold Emails

Direct LinkedIn messages offer a unique method of communication that is objectively superior to cold emails. Emails are a cold communication tactic (as the recipient has not communicated with you before), whilst Linkedin messages are warmer in the sense that you’ve already engaged the recipient prior (you can only message connections) and that has some [...]

By | May 31st, 2019|Business, Digital Marketing, Social Networks|Comments Off on 10 Facts Why LinkedIn Messages Outperforms Cold Emails

Top Real Estate Strategies from Seattle Marketing Edge 2018 (Highlights)

By | June 9th, 2018|Business, Digital Marketing, Strategy|Comments Off on Top Real Estate Strategies from Seattle Marketing Edge 2018 (Highlights)

Digital Advertising Pulling Away From TV on Global Basis

By | May 30th, 2018|Business, Digital Marketing, Marketing, News|Comments Off on Digital Advertising Pulling Away From TV on Global Basis

“Near Me” Searches in Google Have Doubled This Year

By | May 30th, 2018|Business, Digital Marketing, SEO|Comments Off on “Near Me” Searches in Google Have Doubled This Year

Top 11 Local Marketing Strategies of 2018

By | May 25th, 2018|Business, Digital Marketing, Marketing|Comments Off on Top 11 Local Marketing Strategies of 2018

Why Ironmen and Ironwomen Make Great CEOs

By | March 16th, 2017|Business, Lifestyle|Comments Off on Why Ironmen and Ironwomen Make Great CEOs