It’s Time To Rename Your Brandbook As A Trustbook
As there is a huge crisis in consumer trust, we consider it's the time to rename your brandbook as a trustbook. At least that’s the word in the research. The 2018 Edelman Trust Barometer revealed that only 48% of the U.S. population trusts business as an institution. It is a 10-point drop from 2017 making it [...]
